Many new businesses are enthusiastically hopeful about their website only to be disappointed when the site is nowhere to be seen in Google’s search results. The bad news is that there are a lot of reasons for this. But the good news is that many of these issues are pretty easy to fix. Denver digital marketing company Omnia Marketing Systems explores some of the possibilities below.
Your Website Could Be Too New
It takes a while for Google to discover new websites and get them indexed. There is a way to tell whether or not Google knows about your site yet: run a search for site:yourwebsite.com. If you get at least one result from this, then Google does know about your site. If you get no results, then Google does not know about your site yet. One way to rectify this is to create a sitemap and submit it to Google Search Console. Here’s an article from the experts at Yoast that tells you how to do that: How to Add Your Website to Google Search Console
Your Website Is Blocked From Indexing
Sometimes during the development phase of website building, developers add a code to prevent Google from indexing a site while it’s being created. They sometimes forget to get rid of this code before publishing the site. If you have this on your site, it won’t be indexed—even if you submit your site to Google Search Console. Check for and remove “noindex” from any pages on your site that shouldn’t have this tag.
You Don’t Have High-Quality Backlinks
If there is nothing stopping Google from finding your page, it might be that Google doesn’t believe your website deserves to rank. Of course, there are many factors that go into Google’s algorithm when it comes to site-ranking, but the number of backlinks does seem to be essential. If the sites that rank ahead of you have a lot of backlinks, this could be why they are ahead of you.
Your Site Has Duplicate Content Issues
Some businesses don’t realize just how crucial it is to avoid duplicate content on their websites, and newbies copy content from other sites to their own. Google usually skips indexing duplicate content.
Duplicate content presents three primary issues for search engines:
- The search engines don’t know which version to include with their indexing
- They don’t know which version to rank for user search results
- They don’t know whether to direct link metrics to one page
You can check for duplicate content by running your website through a tool such as Copyscape. If you haven’t duplicated content deliberately, you might need help from an expert to deal with the issue. If you did copy another website, be sure to rewrite any duplicate pages with original content.
Our Denver Digital Marketing Company Can Address the Issues Preventing Your Website From Ranking
The experts at Omnia Marketing Systems are available today to improve your website’s ranking so your customers can find you. They can create a marketing strategy that will increase leads and conversions. Contact us
today to get started!