Marketing and advertising for small businesses has changed significantly in just the past five to ten years. Gone are the days of retail catalogues and the ability of big corporations taking over goods and services due to their significantly larger marketing budgets. While this may still exist within certain realms of the corporate world, the onset of social media and rise of the internet have at least served to level the playing field, especially locally, to some degree.
Strategies have always been important and influential in advertising, but now more than ever these need to be cultivated in order to target and land specific consumers. Given the amount of phones in the world and people's tendency to interact with social media, the ability to reach these potential clients is more accessible than it ever has been and can serve a business well when both executed and marketed correctly.
In addition, generating relevant content for your web site can greatly increase your online presence and if administered correctly, influence precisely where your company or business relates when potential customers or clients search for services that you offer. By understanding how these operations work and properly maintaining your sites, the end results on sales and building a client base can be favorable. However, as with almost any other area of life today there are a handful of acronyms which need to be understood and utilized in order to function in this space. Following is a small example of some common terms which are prevalent in digital campaigns and the online world of marketing today.
SEO - Search Engine Optimization
Search Engine Optimization (SEO) is the method by which these devices organize and rank results for users. Whether you use Google, Bing, Yahoo, Ecosia, DuckDuckGo or any other available search tool, websites are generated based on your search keywords and a number of other factors.
Each system uses its own algorithm to sort results and while there are many ways to get a top ranking for your business, these need to be executed properly in order to see results. Getting your business offerings and site to land within the top few results - each and every time a potential consumers searches for a related product is the goal. Understanding SEO and ensuring your content is cultivated to produce these results can help drive consumers and any potential clients to your site directly.
SERP - Search Engine Results Page
This term relates to the results pages generated from searches executed on related platforms. As business owners, it is important to have your company appear early on these lists in order to ensure your name and service offerings get in front of potential clients.
B2B - Business to Business
This acronym can be used for a variety of different situations. While most commonly referred to transactions which occur “business to business”, it can also indicate marketing strategies or other cooperative efforts which may be used within the workplace.
Correlating sales between two companies is also referred to with the preceding acronym. This helps to differentiate between types of transactions and which are being consumer led versus different cooperate exchanges.
B2C - Business to Consumer
Opposite is the business to consumer (B2C) model which tracks the sale amounts from a particular company specifically to their customers. Keeping a close eye on these models as the marketing strategies shift can help to determine exactly how effective these measures are at being completed.
As marketing and advertising strategies shift focus, tracking the B2C numbers should correlate with a successful marketing tool. Used for a variety of different measures, finding the reasons for increasing or decreasing B2C transactions can be key to running a successful business.
E-Commerce - Electronic Commerce
The term E-commerce relates to business exchanges which take place electronically online through use of the internet. These have continued to grow in recent years according to the U.S. Department of Commerce
, accumulating over $600 billion in sales during 2019.
E-Mail - Electronic Mail
While the use of electronic mail (E-mail) may not be as prevalent given the rise in instant messaging, text messaging, and other communication savvy apps, there is still a market for utilizing such communication. In addition, the cost of e-mail versus physical mailings is significantly cheaper and once an established database of clientele is on file, getting promotional materials and other useful information out to a specific audience can be accomplished with ease.
CRM - Customer Relationship Management
While Customer Relationship Management (CRM) has always been an important part of any business model, the isolation of such a term and strategies specific to carrying out and improving these measures is relatively new.
Built out of a result from being able to generate measureable marketing strategies instead of just simply relying on print advertising, companies can now focus their efforts and track how different pitches and ideas relate with their current and future clientele.
If you are ready to move your business forward by generating new and relevant content, gathering informative feedback from customers, all while building campaigns to drive newcomers toward your site and services, then you’ve come to the right place. The experts at Denver Website Designs are here and ready to assist you today! Their knowledgeable staff and highly trained associates will have your small business reaching multiple new clients while assisting with creative and target specific content on a consistent and regular basis. They can help with websites from a variety of different industries on numerous platforms and provide the necessary services to ensure you will be pleased with all of the product outcomes and results. Not only will qualified reviews help to formulate a new fanbase but fresh marketing campaigns can also help to take your business to the next level by generating increased exposure for your products and services while grabbing more customers and clients. Start enjoying the benefits of a successful digital marketing campaign in Denver
while helping your business by giving them a call at 303-498-9000 to request a demonstration or schedule a consultation today!