What to Look for in a Website Design Company

No matter what type of business you run, having a great website is essential if you want to keep up with your competition. While you can create a website on your own, it’s almost always better to hire an experienced website design company to take care of the task for you. It saves you time, ensures that your site works well, and can take a lot of the stress out of the process. But finding the right web design company can be difficult if you’re not sure what to look for. Here are a few key characteristics to watch for as you start your search.

A Vibrant Portfolio
New web designers and website design companies may not have extensive portfolios that showcase their skills. This is a red flag. You need to know what the company is capable of and what type of work they’ve done in the past if you’re going to make an informed decision. As you start looking, check the company’s website and see if they have a published portfolio. If they do, browse it in detail. Pay attention to the features of the sites they designed and the overall look and feel of each one. This can help you make sure the company’s aesthetic and capabilities will work for your goals and your business.

Responsive Customer Service
During the design process, you’ll need to be in close communication with the design team. This means you’ll want to choose a company that offers responsive customer service and one that will contact you if they have questions about your preferences. A good way to tell if a company is responsive is to pay attention to the way they treat you when you inquire for more information about their services. If they’re kind and take the time to get you the information you need, the rest of your experience will likely be smooth and pleasant.

An Understanding of What Makes a Website Great
Professional website design companies should be able to explain what makes a website eye-catching and effective both for your business and your customers. As you speak to different companies, pay attention to what they tell you. If they can’t explain the features you need or how their team will be able to create a site that works for your goals, you’ll want to look elsewhere. The last thing you want to do is end up with a company that creates bland or cookie-cutter websites that can’t showcase your brand in the way you deserve.

Experience Working With Businesses Like Yours
Every industry is slightly different and certain features will work better on your site than others. That’s why it’s always a good idea to look for a company that has experience working with businesses in your industry. They’ll be able to create a website that works for your needs and improves the customer experience every time they visit your page. 

Knowledge of Different Platforms
Depending on your preferences and the needs of your business, you may need a specific platform for your website. Unfortunately, some website design companies work with very limited options and those options may not work for your needs. Ideally, look for a company that understands the different website platforms currently in use or can build and can help you decide which one is best for your company’s needs. This will help you ensure that your site has the features it needs to help your customers in the right way.

Reasonable Prices
There’s no denying the importance of choosing a website design company that you can afford to work with. And while it’s tempting to choose the cheapest provider you can find, don’t. Instead, look for a company whose prices are reasonable and fit in your budget. Prioritize the quality of their work over the prices of their services whenever possible. By focusing on quality over price, you’ll be more likely to end up with a site that works and can grow with your business for years to come.. 

An Established Reputation
While working with new website design companies isn’t necessarily a bad thing, but it does mean you’ll be working with the unknown. You have no way of knowing if they’ll do what they say or support your site in the future. Instead, look for a company that has an established reputation. This way, you’ll know that you’ll have support as your company grows and you need to add new features to your website. You’ll also have peace of mind knowing that your website design team has helped other businesses like yours in the past successfully.

The Ability to Work Within Your Timeframe
Website design companies may not have the availability to take your site on, especially if you’re designing one from the ground up. Before you start working with anyone, make sure they’re available to work on your site and have it at least close to completion by your target date. If they don’t have the availability, ask what their realistic dates are like. If they work with your goals within reason, you may be able to work with them. But if they’re unavailable or their estimates are too far off for what you need, you may want to look for another company. Denver Website Designs, for example, runs at a 6 week turnaround for most website projects.

Additional Service Offerings
Though creating a website is arguably one of the most important steps you can take, there’s more to maintaining your site and keeping it in front of your customers than meets the eye. On going monthly site management, blogging, updates and interaction with your site is strongly encouraged to help build and maintain your SEO. This also can help you keep your site relevant and increase the chances of your business drawing much-needed attention online.

Choosing the Right Web Design Company Can Make All the Difference
The right website design company can mean the difference between a site that attracts visitors and inspires confidence in your brand and one that leaves people feeling like they’d be better off working with a different company. If you need help creating a new website or revamping your existing site into something that better reflects your brand and your values, contact Denver Website Designs today.
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