Your website is one of the best ways to attract new customers and showcase your brand’s values, but it can become outdated faster than you might think. Refreshing and redesigning your website
will allow you to breathe new life into your company’s online presence by making your site look and function like new. So, how can you tell if it’s time to redesign your website? Here are a few key signs to watch for.
1. It Looks Old
Your website can help keep your business fresh in the minds of your current customers and to attract new customers to help you grow your brand. But if it looks old or outdated, you can bet that your current and prospective customers won’t want to stick around.
Remember, your customers want to see that you’re keeping up with the times. If your website looks like it was built in 1999, they may not have confidence in your brand. However, if you update it and bring the design up to current standards, you’ll inspire confidence every time your customers pull it up.
2. Your Logo and Colors Have Changed
One of the best ways to establish brand consistency is to use the same colors and logo designs on all of your marketing materials, including your website. But if you update your logo or change your colors without updating those components on your site, it can easily leave people feeling confused. They may not recognize your new logo and your old logo as belonging to the same company.
If you’re planning on updating your logo, make sure you also plan for a website redesign. This way, you’ll create consistency across your brand as soon as the new logo is live.
3. People Complain About It
Think about the websites you’ve visited for brands that you like. Chances are there are at least a few that you don’t enjoy going to. You’ve likely even complained about it to your friends or coworkers. You can bet that your customers do the exact same thing.
If you’ve gotten negative feedback about your website, it’s time to consider a redesign. If you can, keep track of the types of complaints people bring to your attention and use your redesign to address those issues.
4. Your Rankings Are Slipping
When your site is up to date and you’re able to optimize the content on each page, it’s normal for your site to either increase in rank on search engines or to at least hold steady. If you’ve noticed a slip in your rankings, it may be due to your website’s design.
If your site isn’t up-to-date and optimized, the search engines won’t reward you with better organic rankings. They may even penalize you in some instances. By refreshing your site and focusing on improving the design, you’ll give yourself a chance of improving your position on the search engine result pages.
5. The Site Loads Slowly
Things on the internet are never static and what worked six months ago may not work now. Outdated technology, unsupported themes, and old components can cause your site to load slower than your customers want. If they have to wait for your pages to load, it’s likely that they’ll abandon your site (and potentially your brand) in favor of your competitors.
When you redesign your website, you can prioritize load speeds as part of the refresh. The faster your pages load, the easier it will be to keep people on your site rather than leaving them wanting to check out your competitors.
6. Your Bounce Rate Is High
Your bounce rate refers to how quickly and how often visitors to your website click away. Ideal bounce rates are low, but if your rate is high, it could be due to your website’s performance. When users don’t enjoy your website’s design or the way it’s laid out, they’ll be more likely to leave and leave quickly.
By refreshing the look of your website, you’ll be able to make your site easier to navigate and improve your overall bounce rate, keeping more people on your site longer. The better your bounce rate is, the more favorable search engines will view your company and the more likely they’ll be to get your site in front of others.
7. Making Routine Updates Is Difficult
Your website will need regular updates, whether those updates are posting a new blog entry or updating your hours based on seasonality. Regardless of the type of update you’re running, the process should be smooth and easy. If it’s not, it’s time to revamp your website.
As themes, widgets, and other built-in tools get replaced by newer versions and lose their support, updates can be harder to make. If you’re struggling to change even simple information, it’s high time to update your website’s design and elements.
8. Your Closest Competitors’ Sites Look Better
As a business owner, your main goal is two-fold: retain your existing customers and attract new ones. To do that, you need to stand out from the competition. If your website doesn’t exceed or at least match the look, speed, and experience of your closest competitors’ websites, you’ll find that goal hard to reach.
Take a look at the way your site looks compared to your competitors’ sites. If it looks outdated, poorly designed, or otherwise inferior, investing in a redesign can help give you a leg up on the competition.
9. The Site Won’t Load on Mobile Devices
More people rely on mobile devices like smartphones and tablets to surf the web than computers these days. If your site won’t load on a mobile device, it’s not just outdated and in need of an upgrade—it’s likely driving customers away.
Redesigning your site to include mobile device optimization and compatibility will make it easier for your customers to use your site and get the information they need quickly. This helps position you as a true leader in your industry and can inspire trust in your brand.
Ready to Give Your Site a Facelift?
If you’re ready to give your site a refresh and make it look like new, don’t wait. Contact Denver Website Designs
today. Our experienced team will help you bring your vision to life, whether you’re looking to make strategic updates or want to rebuild your site from the ground up.